The University of British Columbia Okanagan is enrolling for a fourth-year sociology module on Ronaldo due to his popularity and influence on Portuguese and global society.
Luis LM Aguiar, associate professor of sociology in UBC Okanagan’s Irving K. Barber School of Arts and Sciences, said: “Sociology is nothing if not the delving into the processes of structuring identities and experiences and exposing the social forces that push these processes.
“In this case, I’m interested in how Ronaldo has been used to construct several discourses about who he is, what makes him distinct as a footballer, what is his relationship to Portugal, Madeira (his hometown) and indeed Portuguese identity.”
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